P
amela
C
arrion
About
Hi, I’m Pamela
My academic journey led me to earn a BA in Fashion Business from the prestigious Istituto Marangoni in Milan, Italy. This foundation has not only shaped my expertise in consumer behavior but also honed my skills in making brands irresistible to consumers on social media.
With 8 years of experience, I’ve had the opportunity to work with some of the world’s top luxury brands as a social media manager.
01.
Social Media Management
02.
Graphic & Web Design
03.
Creative Direction & Content Creation
Social Media Management
01. Ayu Concept
02. Nikki Beach
03. Baido The label
Ayu Concept
Ayu Concept is a luxury beauty e-commerce designed to revolutionize and elevate natural beauty through clean skincare. Carrying brands like Josh Rosebrook, Saint Jane, Agent Nateur and Ayuna, to name a few.
Social Media Management
INSTAGRAM FEED
BEFORE
AFTER
CASE STUDY
The Challenge
Ayu Concept had a small following and a desire to grow their audience and community further. Their branding was not cohesive throughout their social media and they were not fully utilizing Reels in their content strategy which they wanted to change, but they needed direction and guidance.
The Solution
I decided to create a posting schedule of 5 weekly posts (including reels) and 2 weekly stories for Ayu Concept. This allowed us to create a content strategy that consisted of a mix of valuable, educational, inspiring, and promotional posts. Since Ayu Concept is a multi-brand e-commerce, we ensured a diverse representation of each brand and their products was included in the content. Additionally, we included affirmations on stories to build connection with their followers and preach self love. Altogether, Ayu Concept saw an increase in reach, followers, and profile visits after we implemented our strategy which supported the overall social media goals.
Nikki Beach
Social Media Management
Nikki Beach is the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. With 11 beach clubs and 5 hotels and resorts globally.
Overview
Managed 5 different Nikki Beach locations helping them build their online presence and scale sales for events through Social Media, Influencer Strategy, Content Creation, and Paid Advertising.
EXAMPLE OF ACCOUNTS MANAGED
@NIKKIBEACHDUBAI
@NIKKIBEACHKOHSAMUI
@NIKKIBEACHMONTENEGRO
Baido The Label
Social Media Management
Baido The Label is Colombian Swimwear designed by women for women. An eco friendly label creating sustainable and ethically made swimwear and resortwear.
INSTAGRAM FEED
CASE STUDY
The Challenge
Baido The Label was a new brand looking to grow their brand awareness and community. They needed a feed that represented the founders vision for luxury and upscale swim + resort wear and the aesthetic of their ideal customer. It was also imperative to to communicate the brand's values effectively such as sustainability.
The Solution
Instead of only pushing their product we focused on content that was valuable for consumers and shared the brand’s values. At the same time, we made sure that the feed was looking visually aesthetic and resonated with Baido The Label’s ideal customers. Additionally, we created an Influencer Marketing strategy in order to increase the brand’s reach and awareness. By making these changes in their content strategy, we quickly saw an influx of new followers and higher engagement. Additionally, we also saw an increase in profile visits which supports the client's goals of increasing brand awareness and sales directly from social media.
Graphic & Web Design
01. Mary C. Beauty
02. Abigail Wong Jewelry
Mary C. Beauty
Mary Cavuoto is a brow and beauty expert based in Miami known for her fluffy brow technique. I had the pleasure of creating the branding for Mary C Beauty, creating a fresh identity, color palette, type suite and supporting elements.
Graphic Design
Creative Direction & Content Creation
01. Baido The Label
02. UGC Content Creation
Baido The Label
Creative Direction
Helped plan and execute the campaign photoshoot for Baido The Label and their collection “Alba”. This included Concept Development, Styling, & Photography. The photoshoot took place in Cartagena, Colombia. Location scouting, team assembly (photographer, videographer, MUA, models) was all planned and coordinated by me. The photoshoot needed to include social-first photography as well.
UGC Content Creation
UGC-style photography and videos many times perform better than editorial photos on Instagram. From concept development to the editing take a look at the content creation I’ve done for various brands.
Creative Direction
PORTFOLIO
PHOTOGRAPHY
VIDEOS
ARE YOU READY TO WORK TOGETHER?
If working with me sounds like the next right step for your business, send an email to pcarrionruiz@gmail.com